Minma is a 100% Portuguese, minimalist and sophisticated jewelry brand because we believe the purest beauty lies in simplicity.

We want to give freedom and put in the hands of those who buy the possibility to create unique pieces, based on the simple lines that characterise the brand.



The pillars of our brand…

  • Versatility: Minma pieces can be adapted to all sorts of occasions, according to individual taste
  • Timelessness: the simple lines of our pieces offer the possibility to create
    different combinations that do not become obsolete, capable of being transformed
    according to ongoing trends
  • Sustainability: in addition to the fact that our pieces will not ‘go out of fashion’ our packaging is 100% recyclable and we have reduced stocks to avoid waste



Madalena, @madalenaoc

Madalena loves all forms of art. She loves painting, photography and cannot live
without music. Her biggest inspirations come from people around her and nature.
Madalena decided to set up Minma the day she lost her job. She felt that her energy was not made to be put on pause mode.

Meet the team:

Photos: João, @jtainha

Models: Lua, @luaalbuquerq & Zen, @zengxrl

Art direction: Madalena & Marta, @martapinheirotorres